The website began as a very simple static landing page inherited from a previous developer, and in the first year the goal was mostly to keep it stable rather than rebuild it. When the contract was extended, the challenge changed: new pages had to be added for distributors, articles, and product restructuring, but everything still lived in a static setup that showed its limitations through rigid file-based pages and less polished URLs such as .html paths.
The solution in this phase was not a full system rewrite yet, but a controlled frontend expansion. I stabilized the inherited environment first, improved the responsive layout, then extended the landing page structure with new static sections so the site could keep evolving until it was mature enough to justify the later CMS proposal.